top of page

About me

With over 20 years of experience, I am committed to designing and delivering solutions that prioritise user needs while ensuring the product meets its business objectives. My focus is always on creating optimal, impactful results..

SF-profile-h.png

Thinking holistically

Key skills

I’m a strategic thinker who approaches problems holistically, considering the bigger picture rather than just the immediate issue. I bring a wealth of experience across various sectors, including big banks, tech, insurance, pensions, public services, and more.

  • User centred design

  • UX design

  • UI design

  • Design and user research

  • User testing

  • Prototyping

  • Strategy 

  • Stakeholder management

  • Complex UX

  • Information architecture

Working style

I’m experienced in working with all levels of an organisation, from back-end engineers to board members, and equally comfortable engaging directly with users to understand their needs. Sometimes it takes a deeper dive to uncover goals that may otherwise be overlooked. I’m never afraid to challenge the brief, the problem, or the proposed solution to find the right solution for the occasion. 

Previous work

6point6 / Now Pensions - 2023 - 2024

Project: Browser based pension consolidation tool

Role: Product Design

RDT  - 2020 - 2023

Project: Enterprise software solution provider (Insurance)

Role: Product Design - Complex Claims system

HSBC UK  - 2017 - 2020

Project: Mobile & Online banking log on, registration and recovery - global journeys.

Role: UX Design Manager

Barclays UK - 2016 - 2017

Project: Browser colleague intranet 

Role: Product design 

Transform / UK Home Office - 2016 

Project: Immigration Tool 

Role: Visual design

Barclays UK - 2014 - 2015

Project: Mobile app and Browser colleague intranet 

Role: Visual design 

Avantia

Project: Redesign insurance quote and buy journeys  

Role: UX design

Hogarth Worldwide

Project: Mobile app for multinational social & sharing

Role: Product design

Mr & Mrs Smith 

Project: Hotel Awards site

Role: Visual design

Financial Conduct Authority 

Project: Design internal and external sites

Role: UX / UI designer

Venation  

Project: Design printed and online material for tech start up

Role: Print and web

British Telecom

Project: Produce Flash animations for promotional use

Role: Flash design

Older 

Education

Brunel University - Product Design BSc Hons

2013 - Present - Design Consultant at 100 Skies

Work history

bottom of page