About me
With over 20 years of experience, I am committed to designing and delivering solutions that prioritise user needs while ensuring the product meets its business objectives. My focus is always on creating optimal, impactful results..

Thinking holistically
Key skills
I’m a strategic thinker who approaches problems holistically, considering the bigger picture rather than just the immediate issue. I bring a wealth of experience across various sectors, including big banks, tech, insurance, pensions, public services, and more.
-
User centred design
-
UX design
-
UI design
-
Design and user research
-
User testing
-
Prototyping
-
Strategy
-
Stakeholder management
-
Complex UX
-
Information architecture
Working style
I’m experienced in working with all levels of an organisation, from back-end engineers to board members, and equally comfortable engaging directly with users to understand their needs. Sometimes it takes a deeper dive to uncover goals that may otherwise be overlooked. I’m never afraid to challenge the brief, the problem, or the proposed solution to find the right solution for the occasion.
Previous work
6point6 / Now Pensions - 2023 - 2024
Project: Browser based pension consolidation tool
Role: Product Design
RDT - 2020 - 2023
Project: Enterprise software solution provider (Insurance)
Role: Product Design - Complex Claims system
HSBC UK - 2017 - 2020
Project: Mobile & Online banking log on, registration and recovery - global journeys.
Role: UX Design Manager
Barclays UK - 2016 - 2017
Project: Browser colleague intranet
Role: Product design
Transform / UK Home Office - 2016
Project: Immigration Tool
Role: Visual design
Barclays UK - 2014 - 2015
Project: Mobile app and Browser colleague intranet
Role: Visual design
Avantia
Project: Redesign insurance quote and buy journeys
Role: UX design
Hogarth Worldwide
Project: Mobile app for multinational social & sharing
Role: Product design
Mr & Mrs Smith
Project: Hotel Awards site
Role: Visual design
Financial Conduct Authority
Project: Design internal and external sites
Role: UX / UI designer
Venation
Project: Design printed and online material for tech start up
Role: Print and web
British Telecom
Project: Produce Flash animations for promotional use
Role: Flash design
Older
Education
Brunel University - Product Design BSc Hons
2013 - Present - Design Consultant at 100 Skies